A business owner recently told me she had spent three months posting consistently on Facebook, responding to every comment, and running two boosted posts per week. Her inquiry rate had barely moved. She was exhausted and wondering whether social media was even worth it anymore. The problem was not her effort. The problem was that…
Most business owners believe their online presence is good enough. They have a website. They post on Facebook occasionally. They have a Google Business Profile that was set up years ago. That should be sufficient. It is usually not. And the gap between “we have a presence” and “customers can actually find us when they…
Not long ago, getting found online meant one thing: ranking on Google. You optimized your website, built backlinks, wrote keyword-rich content, and hoped to appear on page one. That game is not over — but a new one has started alongside it. And most businesses have not even noticed yet. The new game is called…
